HOLLYWOOD -- Hollywood residents awoke Sunday morning to find the iconic Hollywood sign had been altered to read "Hollyweed" in an apparent New Year's Day prank.

Jeff Zarrinnam, chair of the Hollywood Sign Trust, told Forbes magazine that the landmark is so far safe. Zarrinnam said the false posts being shared online were likely AI-generated images and videos.

Social media users have been sharing fake images of the Hollywood sign burning as deadly wildfires raged across Los Angeles, but the famous landmark was not impacted, according to witnesses.

Behind The Hollywood Sign 2/3/2025 | 12m 54s | CC Directors Will Gluck and Joe Dante reveal secrets of their iconic location shoots at L.A.’s most famous movie landmark, while Host Harry Medved ...

HOLLYWOOD, LOS ANGELES (KABC) -- Six people are in custody after apparently making unauthorized changes to the Hollywood sign. It appeared the letters on the sign were altered to read "Hollyboob ...

Hefner, who previously helped save the Hollywood sign in the 1970s, compared building homes on Cahuenga Peak to building “a house in the middle of Yellowstone Park.” ...

A man was in custody Saturday afternoon after climbing the letter “D” of the the Hollywood Landmark and to wave a flag displaying a social media account. As seen on the NBC4 News at 5 p.m. on ...

The rare A-frame home, hitting the market for the first time in almost 40 years for $2.25 million, is perched directly beneath the Hollywood Sign. Lawrence Fitz-Simon If location is everything in ...

Jeff Zarrinnam, chair of the Hollywood Sign Trust, told Forbes magazine that the landmark is so far safe. Zarrinnam said the false posts being shared online were likely AI-generated images and videos.

Jeff Zarrinnam, chair of the Hollywood Sign Trust, told Forbes magazine that the landmark is so far safe. Zarrinnam said the false posts being shared online were likely AI-generated images and videos.