We are already dealing with a lot,” another posted with a current video of the sign. “No the iconic Hollywood Sign is not on fire.” X has since added reader-suggested context to such posts.

“The Hollywood sign is (sic) LA is now covered by fire,” text in the image reads. The Threads post received more than 2,000 likes in a day. The image also circulated widely on Instagram and on X.

No, the Hollywood sign is not on fire. The images circulating online that appear to show the sign on fire were generated by AI, and the sign itself is relatively safe from the flames at this point ...

HOLLYWOOD, LOS ANGELES (KABC) -- Six people are in custody after apparently making unauthorized changes to the Hollywood sign. It appeared the letters on the sign were altered to read "Hollyboob ...

The Sunset Fire in the wooded area of Hollywood Hills began at around 6 p.m. on Wednesday. Here's what to know about the iconic Hollywood Sign landmark.

Jeff Zarrinnam, chair of the Hollywood Sign Trust, told Forbes magazine that the landmark is so far safe. Zarrinnam said the false posts being shared online were likely AI-generated images and videos.

A man was in custody Saturday afternoon after climbing the letter “D” of the the Hollywood Landmark and to wave a flag displaying a social media account. As seen on the NBC4 News at 5 p.m. on ...

"This is an AI generated image that has been presented as fact to mislead the audience," read on such note. "The Hollywood sign does not have any fire near it. 24/7 live camera support this evidence." ...

As another wildfire broke out Wednesday night in the Hollywood Hills, social media was flooded with fake AI-generated photos and videos of the landmark Hollywood Sign on fire. While the sign was ...