The Hollywood Sign is seen with smoke from multiple wildfires on January 08, 2025 in Hollywood, California. (Photo by AaronP/Bauer-Griffin/GC Images) No, the Hollywood Sign did not burn down ...

"This is an AI generated image that has been presented as fact to mislead the audience," read on such note. "The Hollywood sign does not have any fire near it. 24/7 live camera support this evidence." ...

Jeff Zarrinnam, chair of the Hollywood Sign Trust, told Forbes magazine that the landmark is so far safe. Zarrinnam said the false posts being shared online were likely AI-generated images and videos.

“The Hollywood sign is (sic) LA is now covered by fire,” text in the image reads. The Threads post received more than 2,000 likes in a day. The image also circulated widely on Instagram and on X.

While the sign is indeed located in the Hollywood Hills area of the Santa Monica Mountains atop Mount Lee, the Sunset Fire is currently blazing in the Studio City area of Los Angeles and would ...

Concern for the sign first sparked on social media, where fake, AI-generated posts circulated late Wednesday, Jan. 8, showing the sign on fire.

The Sunset Fire in the wooded area of Hollywood Hills began at around 6 p.m. on Wednesday. Here's what to know about the iconic Hollywood Sign landmark.

The claim: Image shows Hollywood Sign ‘covered by fire’ A Jan. 8 Threads post (direct link, archive link) appears to show flames surrounding a Los Angeles landmark.

HOLLYWOOD, LOS ANGELES (KABC) -- Six people are in custody after apparently making unauthorized changes to the Hollywood sign. It appeared the letters on the sign were altered to read "Hollyboob ...