Come June 12, beer lovers in Haryana will have to pay a significantly more price if they want to drink the beverage. Here is ...

As Spring blooms across Shanghai, Hoegaarden has transformed the cities Covid-testing stations into tasting booths in an experiential campaign. Hoegaarden transforms covid testing booths into beer ...

Hoegaarden China has partnered with McCann Shanghai to transform six Covid swab-testing booths in Shanghai into the brand’s new flavour tasting booths. This comes as the brand realises swab ...

Beer brand Hoegaarden tapped into cultural nuances by transforming COVID-testing booths into spring pop-up bars to offer a symbolic gesture of rejuvenation in China. At the beginning of 2023, the ...

Hoegaarden and agency partner McCann Shanghai have transformed six testing booths in the city to beer-tasting stations, “Tuinen Van Hoegaarden.” They are offering free fruit beer and flowers to ...

Examples include Belgian beers Hoegaarden, Westmalle Tripel and Echt Kriekenbier, which are rich in probiotic yeast. Unlike most beers, these brands are fermented twice – once in the brewery and ...

Professor Eric Claassen, who works at Amsterdam University, explained that strong Belgian beers, including Hoegaarden, Westmalle Tripel and Echt Kriekenbier, are rich in probiotic microbes that ...

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The story of how a certain Belgian witbier and its flowerpot glass kick-started the foreign beer revolution in Malaysia. THERE was a time when the number of beers readily available in Malaysia ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...