How a decades-old hippie soap brand became a touchstone of wellness culture Dr. Bronner’s president says social media is “essentially amoral,” but Instagram loves the activist soap brand. by ...

Bronner is pushing for a clearer definition of "fair", yet, in just one sign that Dr. Bronner's Magic Soap washes its hands of convention, it doesn't carry the seal on its labels, despite being ...

While many organics companies have contributed to Washington’s 522 campaign, none has gone to the mat like Dr. Bronner’s, which prominently displays a Yes on 522 ad on its soap labels.

A thoughtfully designed soap label does more than list ingredients; it communicates the ethos of your brand, connects with consumers on a personal level, and distinguishes your products in a crowded ...

“It was like a real hippie soap,” Marshall says. Megan began to offer ways to improve the product’s look and feel. She worked on packaging and helped create Further’s now-signature scent of bergamot, ...

She set out to create "the coolest hippie soap shop" and opened Sunrise Soap in 2005. Twenty years later, Clarke is passing the torch to the store's newest owner, Sydney Stott.