Budget reconciliation may not be catchy, but it's been a vital tool for many presidents, including Ronald Reagan, whose first ...

The effectiveness of direct marketing is easier to measure than media advertising. Investopedia / Daniel Fishel Unlike traditional public relations ... a direct marketing campaign is easier ...

Many simply succumb and adopt President Trump's phrase "one big, beautiful bill" — the latest testament to his knack for marketing ... Nixon's public approval, once as high as 60%, was ...

An Alabama bill (HB489) proposes a framework for Name, Image ... to introduce NIL to Alabama high school sports. That bill took another step Tuesday after a public hearing was held in the Economic ...

“We are encouraged by the significant response in the MASHResInd model, which may suggest a high likelihood of achieving MASH resolution in Altimmune’s IMPACT Phase 2b Trial of pemvidutide.

it becomes increasingly clear that the marketing functions are expected to run multiple high-performing agencies within a business. However, the leadership structures have not evolved to meet this ...

If you're a self-certified bookworm, you'll be pleased to hear that the Toronto Public Library (TPL) is hiring for a bunch of high-paying roles, and many of them don't require more than a year's ...

David Kindness is a Certified Public Accountant (CPA ... to determine if a marketing campaign was cost-effective. A high ROI indicates that a marketing campaign was effective.

Brett Arends is an award-winning financial writer with many years experience writing about markets, economics and personal finance. He has received an individual award from the Society of American ...

The entertainment publicity firm has revealed the launch of a sister company, Influence Public Relations, that will focus on representing multi-hyphenate talent in the digital space, a sector that ...