Public relations can be an effective part of a company’s overall marketing ... project or campaign may be undertaken proactively or reactively (to manage some sort of image crisis), the first ...

Now, you reckon, it's decision time: Should you integrate the fourth element of marketing's promotional mix – public relations ... participating on high-profile business panels, and hosting ...

Forget journeys into the stacks or stints at a library scanner: For more and more of the New York Public Library's ... But in most cases, for a high-resolution image, users would have to make ...

Public relations ... marketing campaign without PR, and PR is not possible without marketing. If your products are of poor quality, it will be very difficult for you to create a positive image ...

Public relations campaigns help an organization gain public support. Sometimes the goal is highly specific. A business, for example, might use public relations campaigns to convince its local ...