As sales of canned cocktails and of tequila soar, High Noon is looking to capitalize on that combo. The top-selling adult beverage is introducing a tequila seltzer to its portfolio, marking the ...

At a Target in Chicago, an eight-pack of White Claw Tequila Smash runs for $18.99, and an eight-pack of High Noon tequila seltzers costs $19.99. However, the price, 5% ABV, and base spirit are ...

Much of the gain was driven by increases in the Tequila and RTD categories, with most other areas of the market in decline. Among the top 10 spirits brands in the U.S., only two achieved positive ...

High Noon isn't quite a circle of trust booze brand, but it's close. It's high enough above the White Claw standard that I'd happily reach for one in a tailgate cooler wherever.

High Noon, a 20-flavor hard seltzer that mixes fruit juice and sparkling water with alcohol, runs on four manufacturing lines. The Fort Lawn site produces 1,000 cans per minute, or about 10.5 ...