The software giant faces “growing pressure to increase adoption of Agentforce,” its agentic AI offering, according to an analyst. Informatica’s data-management platform could help.

Salesforce has acquired cloud data management firm Informatica in an $8 billion equity deal, marking a major move in its push to strengthen its AI and data infrastructure capabilities.

Salesforce has finally completed its $8bn deal to purchase Informatica as it looks to take the next step forward on its AI journey. The purchase of the cloud data management firm will give Salesforce a major AI technology boost,