The rise of Hello Kitty. At the end of World War II, Japan faced a reckoning. The country’s surrender in 1945 forced its political leaders to confront the consequences of the nation’s ...

Japan has transformed Oita Airport into a kawaii wonderland that will make Sanrio fans swoon. The newly rebranded Oita Hello Kitty Airport officially opened on April 13, 2025, as part of the ...

Hello Kitty, the beloved cartoon character that’s brought smiles to kids and adults around the world for generations, is celebrating her 50th anniversary this year. The Japanese company Sanrio ...

Oita, a scenic region known for its natural hot springs on the Japanese island of Kyushu, has recently renamed its air hub Oita Hello Kitty Airport to lure fans and tourists.

Hello Kitty, whom many learned last week is a girl and not a cat, may be the queen of Japan’s cute characters, but she’s hardly the only one. Characters are not just for kids in Japan, but a ...

This story is part of Forbes’ coverage of Japan’s Richest 2025. See the full list here . Sanrio, the 64-year-old company behind the iconic Hello Kitty brand, is thriving once again with a ...

You want to fully immerse yourself in the world of Hello Kitty, so it’s a must to stop by the Entrance Shop right away to pick up a Sanrio character headband. These headbands are like Mickey ...

Sales of Hello Kitty products flourished in Japan between the 1980s and mid-1990s. Much of the company’s earlier merchandise was aimed at young girls, including school supplies and personal care ...