Over the past decade, the firm has cultivated the popularity of non-Hello Kitty sales to about 70% in 2024, from about 24% in 2014. In addition, Sanrio strengthened its licensing relationships and ...

A surprise collaboration between Sanrio and Baggu has Hello Kitty fans rushing to snag these limited-edition designs before ...

With the Nintendo Switch 2 only being two months old at this point, it makes sense that there aren’t any color options ...

Sanrio and Takara Tomy are gradually releasing Punirunes featuring Sanrio's mascot characters as touchable virtual pets in Japan.

Sanrio and Allone Switch 2 cases with Hello Kitty, Cinnamoroll, Kuromi, My Melody, Pochacco, or Pompompurin are coming.

Over the years, Hello Kitty has teamed up with numerous Sanrio mascots. However, in an unusual twist, My Dream Store sees ...