The fact that Hello Kitty isn’t always Sanrio’s most popular character is not a problem, it’s a sign of success. Sanrio has shown that a strong brand doesn’t need to rest on a single icon.

It was not until the 1990s that Sanrio decided to try and market Hello Kitty to older customers as well, using her as a retro character for new products, gearing these toward those who did not ...

Also known as Kitty White, the iconic character was created back in 1974 by Japanese entertainment giant Sanrio. Originally marketed towards pre-teen girls, Hello Kitty rapidly propelled into the ...

Hello Kitty is not a cat," Yano told the LA Times. "She's a cartoon character. She is a little girl. She is a friend. But she is not a cat. She's never depicted on all fours.

Hello Kitty was first created by Yuko Shimizu in 1974. She made her first appearance on a children’s coin purse in 1975 and in the five decades since, the character has delighted millions across ...

Hello Kitty, the beloved icon from Sanrio, is turning 50 this year. Discover 13 surprising facts about the character, including the revelation that she isn't a cat but a little girl!

As Hello Kitty celebrates its 50th anniversary, we explore how Sanrio Company’s cute cartoon cat became a cultural phenomenon, one which, since debuting in 1974, has made millions of friends ...

The true identity of Hello Kitty has been revealed - and people aren't happy. Also known as Kitty White, the iconic character was created back in 1974 by Japanese entertainment giant Sanrio ...

And Hello Kitty is that." The character may be seen differently in Japan than here, said Mika Nishimura, a design professor at Tokyo's Meisei University.