But the “We ️ NYC” logo was introduced as a full-page advertisement in Monday’s New York Times and then at a press conference in Times Square, a full-blown assault on our senses. The ...

The city of New York has unveiled an updated version of the iconic “I Heart NY” logo, but native New Yorkers are less than happy about the rebrand.. On 20 March, a committee of elected ...

Adam Gopnik writes about the new “We ️NYC” logo, a reinvention of the original “I ️NY” logo, also known as “I Heart NY” or “I Love NY” designed by Milton Glaser.