But the “We ️ NYC” logo was introduced as a full-page advertisement in Monday’s New York Times and then at a press conference in Times Square, a full-blown assault on our senses. The ...

New Yorkers bond over new city logo: They hate it ‘We NYC’ is bringing New Yorkers together, but not the way organizers planned March 21, 2023 More than 2 years ago ...

Adam Gopnik writes about the new “We ️NYC” logo, a reinvention of the original “I ️NY” logo, also known as “I Heart NY” or “I Love NY” designed by Milton Glaser.

The new logo includes a sandhill crane with a heart hidden in its design. Port St. Lucie recently undertook a months-long project to come up with a new identity.