Starkey started as a small hearing-aid repair shop, but has become a leader in hearing-aid technology, recently betting big on artificial intelligence and reporting $1 billion in annual revenue.

Getting a hearing test, and confirmation that I needed a hearing aid, was just the beginning. Finding an expert. The doctor handed me a list of places I could go to get fitted.

Some find hearing aids uncomfortable, or even stigmatizing. In this eyewear, made by Ray-Ban parent EssilorLuxottica EL 6.06 % increase; green up pointing triangle , the tech is practically invisible.

Getting a hearing test, and confirmation that I needed a hearing aid, was just the beginning. Finding an expert The doctor handed me a list of places I could go to get fitted.

A $1 billion hearing aid company is reinventing itself using AI—to destigmatize hearing loss while offering the ultimate personal assistant. Sydney Lake. Updated June 1, 2025 at 8:00 AM.