Despite growing efforts to combat food waste, healthy foods are unfairly discarded at higher rates due to consumer misperceptions. A new study in the Journal of Marketing reveals that consumers ...

"Even middle- and upper-income Americans are reporting the increased price of healthy food is making it more difficult to eat healthy," Yam said.That's partly due to a reliance on a Westernized ...

Ninety percent of adults in the United States say the price of healthy food has risen over the past few years, and over two-thirds (69%) say higher food prices are making it difficult to eat a ...