The “Tanta Sutra” initiative focuses on ways to achieve a sun-kissed glow. Hawaiian Tropic has tapped content creator Alix Earle to star in its new campaign. The “Tanta Sutra” initiative ...

Hawaiian Tropic has teamed up with media personality Alix Earle on its first major ad campaign. The work, from BBH USA, sees the internet star in a playful Kama Sutra-inspired spot of ‘tan-tric ...

Hawaiian Tropic, the skin-loving sun care brand that’s part of the Edgewell Personal Care portfolio, today announces the launch of Hibiscus Cove, its first European immersive brand experience.

Alix Earle and Hawaiian Tropic have teamed up. The social media influencer stars in the suntan lotion company’s latest campaign, “Tana Sutra,” featuring a tongue-in-cheek take on the best ...

"This is a breakthrough moment for Hawaiian Tropic. 'Tana Sutra' is the largest creative campaign in the history of the brand," said Veronique Mura, SVP/GM at Edgewell Personal Care. "It ...

Hawaiian Tropic, the sunscreen brand owned by Edgewell Personal Care, teamed with social media star Alix Earle for what it bills as its first major marketing campaign, per details shared with ...

Shares of Edgewell Personal Care Co. sank toward a near five-year low Wednesday, after the parent of consumer brands including Wet Ones, Playtex and Hawaiian Tropic cut its full-year financial ...

Celebrated winners of the world's most renowned bikini contest, Hawaiian Tropic's Super Models are legendary for their golden-brown tans, fabulous figures and radiant smiles. And now, for the ...

Edgewell's sun- and skin-care category includes the Banana Boat and Hawaiian Tropic sunscreen brands and Wet Ones wipes. Little said the lowered profit outlook also includes estimated costs ...

Edgewell, a manufacturing company for Hawaiian Tropic and Banana Boat sunscreen brands, used “reef friendly” or “reef safe” logos in its advertising, the suit states. “The marketing ...

He’s also developing a limited series about Ron Rice, the founder of Hawaiian Tropic. “He was a mini Hugh Hefner,” Friedman says of the suntan lotion mogul. “He built a huge business from ...