Apollo 11, the NASA flight that first delivered men to the moon, launched on the same day Ron Rice introduced Hawaiian Tropic to the sun-worshiping masses. While Rice didn’t ride his secret formula to ...

The “Tanta Sutra” initiative focuses on ways to achieve a sun-kissed glow. Hawaiian Tropic has tapped content creator Alix Earle to star in its new campaign. The “Tanta Sutra” initiative ...

Get smooth skin and a splash of glam from these sunscreen picks Louise McSharry's favourite sunscreens Hawaiian Tropic Hydrating Protection Sunscreen Lotion Nuxe Sun Oil Gold Shimmer High ...

A determinedly retro feel and starring a TikTok influencer (Alix Earle) is one way to connect with what one might loosely call ‘culture.’ It’s beach body ready time of course so BBH US is updating ...

Hawaiian Tropic has teamed up with media personality Alix Earle on its first major ad campaign. The work, from BBH USA, sees the internet star in a playful Kama Sutra-inspired spot of ‘tan-tric ...

Hawaiian Tropic, the skin-loving sun care brand that’s part of the Edgewell Personal Care portfolio, today announces the launch of Hibiscus Cove, its first European immersive brand experience.

Ana de Armas made the latest stop on her promotional tour for her forthcoming film “Ballerina” on Thursday in New York City. The action and thriller film is part of the “John Wick ...

Alix Earle and Hawaiian Tropic have teamed up. The social media influencer stars in the suntan lotion company’s latest campaign, “Tana Sutra,” featuring a tongue-in-cheek take on the best ...

"This is a breakthrough moment for Hawaiian Tropic. 'Tana Sutra' is the largest creative campaign in the history of the brand," said Veronique Mura, SVP/GM at Edgewell Personal Care. "It ...