Sex appeal in advertising is generally viewed as an effective strategy to attract attention to your brand. The pervasiveness of this approach is evidence of the fact that companies believe it ...

Examples of Different Advertising Appeals. The purposes of advertising are to inform, remind, convince and persuade consumers about the value and merits of specific brands. Advertisers use a ...

A NEW advertising monolith in an area of Bradford that has undergone major changes would “not be well designed or well located” – a planning inspector has decided. Earlier this year JCDecaux ...

So let's go ahead and show two good recent examples that are bound to make you laugh and smile. We kick things off with Coca-Cola playing on the idea of security cameras in a novel way.

The U.S. Supreme Court has decided not to hear an appeal from a Mississippi dispensary owner challenging state restrictions on medical marijuana advertising.

In <i>L'Oréal SA v Bellure NV</i>, the Court of Appeal of England and Wales has held that using a famous brand name to compare a characteristic of an otherwise legitimate copycat product was unlawful.

British American Tobacco Plc said on Wednesday that it will appeal a €6 million ($6.4 million) fine imposed by Italian antitrust regulators who ruled that the company used deceptive advertising ...

Plans for a digital advertising screen in a Sunderland neighbourhood have been thrown out at appeal by a Government-appointed planning inspector.

The Supreme Court’s refusal to hear Meta’s appeal leaves the company exposed to potential damages exceeding $7 billion, which could significantly impact its financials.