It will offer perks such as free e-greeting cards ... and a male-focused wedding movie trilogy set to debut this fall. Don't ...

At Hallmark alone — the largest manufacturer of greeting cards in the US, which had $3.8 billion in consolidated revenues in 2014 — there are 24 employees who are responsible for writing cards.

“If we are not there to help them, we become less relevant to them.” Hallmark is best known for its greeting cards, but also sells paper party supplies, gifts, wrapping paper, ornaments and ...