The nine-year-old Boulevard just raised $80 million in Series D funding, valuing the business at nearly $800 million, a ...

Also known as a hair perm, permanent wave, or permanent texture, these chemical treatments cause your hair to curl or straighten. Getting a hair perm can take several hours and last for 3 to 6 months.

Perms, or the permanent wave, ... “Today, the perm is meant to mimic having a permanent salt spray in the hair.” The process of getting a perm can be lengthy.

After a good rinse and a generous application of some Bb.Don’t Blow It Fine (H)air Styler product, my hair was ready to air-dry its way to beach wave perfection.I didn’t have to do a thing. I ...

Hair salons across metro Detroit are seeing a blast from the past with the return of the permanent wave, a chemical process that turns straight hair curly. A popular trend during the '80s, perms ...

Labrecque says things are better, but there’s no way to give straight hair a permanent curl without doing harm. “No matter what, if someone keeps going in for a perm, damage will be done ...