The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

EXCLUSIVE: UTA has signed multi-platinum, Grammy-winning rapper and actor Chris “Ludacris” Bridges for global representation ...

Economist Gary Vee illustrates why an $8 million slot for an ad during the Super Bowl is actually underpriced.

Nothing quite says "Super Bowl" like Vin Diesel and ice cream. As companies roll out ad campaigns with some of the biggest ...

At about $7 million for a 30-second spot, nearly 40 companies are advertising in Super Bowl 59. See which ones here.

The Muppets forever. The creative team over at Booking.com demonstrated their genius vision by enlisting Kermit, Miss Piggy, ...

For a lot of people, Super Bowl commercials are as big of a deal as the game itself, if not even bigger, especially ...

WALNUT CREEK, Calif., Feb. 3, 2025 /PRNewswire/ -- Today marks a historic moment for Häagen-Dazs® as the brand reveals its first-ever Super Bowl commercial, set to premiere this Sunday during ...

“He’s always had these ice cream pops [Häagen-Dazs ice cream bars] with the chocolate and the nuts and I’m like, ‘This is really funny that this is how we do a Super Bowl commercial.’ ...

Vin Diesel and Michelle Rodriguez are reuniting for a Super Bowl commercial. The ad promotes Häagen-Dazs and is called “Not so fast, not so furious.” Most automakers are sitting out this year ...

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Diesel’s love of the product is seemingly genuine, with the actor sharing an oh-so-in-character story following the commercial's appearance online ahead of the game. "My mother introduced me to Häagen ...