ICE CREAM lovers have been left gutted after a much-loved supermarket version of Häagen‑Dazs was quietly pulled from shelves. Shoppers across the UK have noticed the popular own-brand dupe has ...

New work for the brand comes from ad agency BBH London, which won the account in January of 2024.

The recall involves several types of ice cream bars made by Rich Ice Cream Co. The company initiated the recall on June 27, 2025, and the FDA classified it as a “Class II recall” on July 17, 2025.