One X account called the name shifts the “funniest series of inexplicable logo changes in corporate history.” "I never stopped calling it HBO Max btw, maybe Im the problem," another X account ...

Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...

The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14. A new black and white ...

The new logo ... a series of moves in streaming, which has just turned profitable but generates far lower returns than its legacy cable networks. In 2023, the company rebranded HBO Max as Max ...

Discovery announced during Wednesday's Upfront presentations that its big streaming app, Max, will be rebranded once again. And it's a name we're all familiar with. It's "the plot twist everyone's ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, consistency and clear messaging, customers will push back.

A new black and white logo was also revealed ... that is working best like HBO, recent box-office movies, docuseries, certain reality series, and Max and local originals, and de-prioritizing ...

First, it was HBO Max. Then it was Max. Then it was Max with some new logos. And now? The streaming service from Warner Bros. Discovery is ... HBO Max! What is old is new again!

John Oliver does have a “hot take” on his home network’s decision to rebrand Max back into HBO Max — but he wants the head honchos at Warner Bros. Discovery to know that was his choice.

The HBO Max logo is being displayed on a laptop screen ... character Jon Snow (played by Kit Harrington) from the hit series, Game of Thrones, with the caption reading: “What is dead may never ...

Warner Bros. Discovery dropped HBO from the name of its streaming service in 2023, but it's making a comeback this summer since HBO 'represents the highest quality in media,' it says.