Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes ...

The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14. A new black and white ...

as Max’s color scheme changed from blue to dark grey, the second shift since the launch with purple in 2020. The new logo preserves the rounded letters of the original HBO. Related Stories News ...

One X account called the name shifts the “funniest series of inexplicable logo changes in corporate history.” "I never stopped calling it HBO Max btw, maybe Im the problem," another X account ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Streaming service Max is going back to its original name ... A new black and white logo was also revealed, paying homage to the original HBO logo. Warner Bros. also touted its profitability ...

When WBD CEO David Zaslav announced the return to HBO Max on May 14, he argued the original three letters ... of brand elements such as colours, logo and tone. This consistency is typically ...

Discovery is changing the name of its streaming platform back to its original name, HBO Max. Launched in 2020 ... The name change also came with a new logo that includes HBO and replaces the ...

The streaming service formerly known as HBO Max will once again be called HBO Max. Warner Bros. Discovery (WBD) announced Wednesday that it will soon put the "HBO" back in the name, two years — and ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, consistency and clear messaging, customers will push back.