I can’t quite stop thinking about the HBO Max rebrand — not because of the logo itself (though I do love a good logo), but because of what it reflects about where we are as a society right now.

Max is changing its name back to HBO Max, and much like The Joker in one of Warner’s DC Universe films, I can’t stop laughing. Three years have passed since the mega-merger that birthed Warner ...

“The claim of white genocide in South Africa is highly contentious and lacks credible evidence,” the Grok-powered X account ...

logo and tone. This consistency is typically associated with trust and loyalty. The shift from HBO Max to Max disrupted this consistency, leading to confusion about the platform’s identity and ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service and ditched the HBO brand name, they've finally come to their senses ...

The streaming service formerly known as HBO Max will once again be called HBO Max. Warner Bros. Discovery (WBD) announced Wednesday that it will soon put the "HBO" back in the name, two years ...

with critics confused by both the separation from HBO and a glitchy tech rollout. In late March of this year, the company changed the Max logo from shiny blue to black and white — a callback to the ...

HBO Max is once again the name of Warner Bros. Discovery's flagship streamer. It's one in a long line of rebrands and logo changes. We took a trip down memory lane and dug into all the ...

Months ago, the streamer also quietly tweaked its deep purple Max logo to match HBO network’s black-and-white color scheme — a subtle update that, in retrospect, likely signaled the bigger ...

Max will rebrand once more as HBO Max. Speaking on stage during Warner Bros. Discovery’s Upfront presentation to advertisers, HBO chief executive Casey Bloys announced that the company’s ...