Over the past 20 years, the pace of digital advertising growth has far outpaced that of traditional media. Digital ad spending as a percentage of total ad spending has increased from 40% in 2016 to 70 ...

Sensing that scaled media planning and digital advertising were the future of the industry, WPP founded GroupM in 2003 to centralize all media buying operations under one umbrella. GroupM was a ...

Social media can be an invaluable tool for doctors in sharing knowledge and clinical learning, and in providing a support network. There are numerous examples of social media interactions in ...

Social media and video networks have become the main source of news in the US, overtaking traditional TV channels and news websites, research suggests.

Many nights after work, as people often do, Washington Nationals first baseman Nathaniel Lowe checks his social media accounts. Unlike most, however, Lowe must brace himself to find out which ...

The body of a social media influencer was discovered in a car in the parking lot of a Punjab-based university.

New study shows social media use predicted future depression in tweens Researchers followed thousands of pre-teens for three years, generating unique insights into how social media is shaping kids.

A new book argues that social media does more harm than good and we might be happier and healthier using it less.

Beyond social media, cartels are also using messaging platforms such as Twitch and Discord, as well as popular video game chats like Free Fire, Battlefield, Fortnite, and Call of Duty, to contact ...

The impact of social media on young people’s mental health and well-being is a growing topic of concern among parents, educators, health care professionals and regulators. And now, nearly half ...

When we began studying online content creation more than a decade ago, social media aspirants were already using many of the euphemisms that have since become axioms of the creator economy ...