Jan Šabach, a graphic designer and creative director of the design and brand consultancy Code Switch, says the new logo appears to lack a coherent strategy or represent a clear idea.

2. Font Selection. Much like picking the right color scheme, selecting a font for your logo is another key step in this process. This process can be time consuming, but it is very important.

Logo design can make or break the effective branding of a company. So before hiring a professional logo designer, business owners should know what to expect.

The new logo revealed was less cooperative, “[reflecting] our new purpose” as a single company. It swapped out the blobs for a Nintendo-esque border, and the sunset colour palette was replaced ...

Epson Tour player Kate Smith discusses how she collaborated with Golf Channel's Shane Bacon to co-found a golf logo design company on the latest episode of Henni and Hally: Women With Game.

But let's talk about circles in logo design. I don't mean circular logos or roundels, of which there are plenty of great designs, but the tendency for graphic designers to place circles over logo ...