But that’s all changing. There's a new wave of perfumery that is scraping seduction in favour of sovereignty. Think less ...

Sol de Janeiro, e.l.f. Beauty and Sculpted by Aimee are among the beauty brands that have released new make-up and skin care ...

Avoid over-sniffing. Smell coffee to reduce olfactory fatigue Use the fragrance strips and the fanning technique to smell ...

Discover the best autumn perfum. Learn how autumn influences fragrance choices with top picks from Pairfum London and iconic ...

From Usher's bourbon vanilla-dipped scent to Bottega Veneta's travel set, here are 7 of the best fragrances to smell like ...

According to Gaurin, “Marc Jacobs Perfect Eau de Toilette is another aquatic favorite.” He notes that its “luminous florals ...

According to Mastenbroek, spicy scents, such as Aesop Gloam, have become increasingly popular over the last 20 years or so.

This popular fragrance brand has just launched a new scent: a crisp, juicy concoction inspired by the taste of a freshly ...

This top trending fragrance brand has just dropped a new hair and body mist in a delicious new scent, and it has already got ...

Dry, damaged hair in need of revival? The L’Oréal Professionnel Absolut Repair Oil is a lightweight yet powerful leave-in ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

The best perfume is like a killer outfit: it makes you feel confident. But finding the right scent can be tricky. Perfume ...