Strategic planning provides a blueprint for achieving company goals. When creating a strategic plan, there are certain objectives that the company is trying to satisfy during the execution of the ...

In many organisations, the planning process has moved from a small group of commercially-minded marketers locking themselves away to build global strategic brand plans over the course of a week or ...

The BCG growth share matrix is a heuristic approach or mental shortcut developed by the Boston Consulting Group. It’s used to classify a firm’s project outlooks.