GA4 metrics help marketers get a clear picture of how customers engage with their sites, and they offer a practical way to improve conversion rates and SEO.

Redpanda is seeking around $1.5 billion for the acquisition, which is significantly higher than its annual revenue of around ...

How Do Businesses Leverage Analytics for Data-Driven Decision-Making? Unlocking the power of data is pivotal in today’s ...

With the help of sales analytics tools, companies can gain critical insights into customer behavior and market trends, ...

Zoro chose DataDome to block increasing unwanted bot traffic that was negatively impacting their web analytics and customer ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Early adopters like Couchbase are already seeing significant price-performance gains with Google Cloud's new VMs.

A federal judge this week rejected Google's motion to throw out a class-action lawsuit alleging that it invaded the privacy ...

An unknown hacker is claiming to have pulled off a heist at U.S. location tracking firm Gravy Analytics, according to screenshots of the boast circulating online.

Vidhya Srinivasan, who has led Google's ad business for years, will now lead Ads & Commerce teams at the Alphabet company.