Google updated Google Search with a few new powerful AI features, but you’ll need a Gemini subscription to use them.

Google is charging searchers to access the latest and best of its AI Mode and Deep Search. Google released Gemini 2.5 Pro for AI Mode and Deep Search for Google AI Pro and AI Ultra subscribers.

Google has been testing this for a couple months now. Google may be rolling out the AI Mode button on the Google home page, on the right side of the search box.

Google has added AI Max to the search match types in the Google Ads interface. If you click on the Keywords tab in the Google Ads console, and then segment by "Search terms match type" you should ...

An independent publisher's group said Google is abusing its market power in online search.

A new crop of startups are betting on the rapid demise of traditional Google search. At least a dozen new companies are pouring millions of dollars into software meant to help brands prepare for a ...

Google launched Gemini 2.5 Pro and Deep Search in AI Mode for Pro/Ultra subscribers, enhancing complex query handling and research. A new AI-powered calling feature for local businesses is now ...

Google is making AI Max a requirement for using brand controls in new Search campaigns, tightening its push toward full automation.

Before December search engines such as Google will need to implement several other measures aimed at protecting children online.

Google detailed an update for Search and AI Mode that aims to boost its usefulness. Google Search can now call businesses for information on pricing and appointment availability, per the user's ...

Australia’s search engines are about to have age restrictions similar to the ones in effect for Porn Hub in the UK. Starting at the end of 2025, Australians will have to verify their ages when ...

Verizon has 'leaked' the changelog for Google Pixel's July 2025 security update ahead of its official rollout. More details here.