In Gravity Forms, you can set up a “Confirmation” for your form to send users to a page of your choosing, and even carry over form data to that page for more advanced tracking.

Google argues this “blunt” approach can still fail to protect users' privacy by unleashing more covert forms of app and data tracking. But for now, Google has yet to make the privacy sandbox ...

But if Google isn’t ending support for tracking cookies after all, there’s no obvious hard stop or deadline to force advertisers to switch en masse to a less intrusive alternative.

Google has reached a settlement in a lawsuit filed in 2020 over its controversial practice of tracking user activity during Chrome’s incognito mode.

Google might not be completely ready to give up website cookies just yet, but the company is certainly investigating alternatives like a user-tracking ad platform built into one of the most ...