You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching ...

Your digital marketing strategy would be incomplete without taking advantage of online advertising. It can be difficult to narrow down what types of ads are right for your business depending on your ...

Google has updated the client libraries and code examples for the new Google Ads API version 12, which was released a couple of weeks ago. The code examples are on Github and include ...

The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are worth knowing.

Google is rolling out two new upgrades to Performance Max. Dynamic Search Ads (DSA) and Google Display Ads (GDA) campaign upgrades are open to all advertisers, but opting-in to Performance Max ...

Next month, Google Ads will remove the examples it provides in its Google Ads Legal Requirements policy. Google posted that on August 7, 2023, it will no longer list examples on the page. Google wrote ...

Google expands Travel Feeds in Search Ads, allowing hotel advertisers to display more detailed information in search results Google expanded Travel Feeds for Search Ads, Travel Feeds allow hotel ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...