Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

Learn in-demand career skills from Google experts and industry professionals 100% online. Hone your skills in project management, digital marketing and e-commerce, email marketing, fundamentals of IT ...

A certificate program is a comprehensive course that can get you ready for a career in data analytics in just a few months. The Data Analytics Certificate is designed for students interested in ...

Data analysts have a broad range of software tools to help acquire data, store information, process data, and report findings ... Finally, prescriptive analytics suggests a course of action.