With Google Analytics, a vast array of features makes it simple to understand how your current (or prospective) clients are interacting with your site, with things like: Predictive capabilities ...

Now available in the Assistant screen in the Google Analytics mobile app, the new automated insights feature “lets you see in 5 minutes what might have taken hours to discover previously ...

Google Analytics App now offers a new stream of automated insights from data already in the platform to make data accessible and useful. The feature -- released Friday, and which runs on Android ...

So, even if you’ve been using Google Analytics for years, GA4 is an entirely new system you need to learn. Now is the perfect moment to be sure this new analytics system is the right one.

As the future of Google’s analytics offerings, GA4 is pivotal for any business seeking to maintain a competitive edge in data analysis and insights. [Slides] Utilizing The New GA4 ...

Google may have been disappointed with the speed of adoption for Google Analytics 4 and decided to act decisively. Google circumventing some of the legal heat that Universal Analytics is facing in the ...

Reddit Ads now integrate with Google Analytics, letting advertisers import cost data, access lead gen reports, and build funnel-based audience segments.

Sahirah Johnson Cultural institutions embrace digital media and use it as a means to communicate and promote their activities, and also to interact and engage with their audiences. Digital Analytics ...

Google Analytics 4 is our next-generation measurement solution, and it’s replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits.