Google Analytics 4 offers a robust ... This article will show you how to deploy the basic GA4 tracking code through GTM, along with how to create custom events for more comprehensive data.

Google released AI Mode in the U.S. a couple of days ago and Tom Critchlow and Patrick Stox noticed that Google prevented you ...

Click on Create to finish setting up your account. Set up Google Analytics on your website A <script> tracking code or measurement ID is required to track your website. You’ll be taken directly ...

Integrating Google Analytics 4 with Firebase establishes a powerful foundation for tracking user interactions and improving your application. By allowing GA4, configuring the Measurement ID ...

Health insurance giant Blue Shield of California is notifying millions of people of a data breach. The company confirmed on ...

“When configuring Google Analytics, you must ensure that no query parameters, form inputs, or dynamic page elements can inadvertently pass sensitive data into the tracking code,” to prevent it ...