Stay up to date with the latest news, tips, and insights about Google Analytics on Search Engine Land, including strategies to optimize your use of Google Analytics 4 (GA4), which replaced ...

renaming “Conversion settings” to “Key event setup” in the Google Ads UI. The terminology change aligns Google Merchant Center with Google Analytics 4’s shift from “conversions” to ...

Leith posits that the reason for this is due to the sign-in process on Android devices. Once you sign in with your Google ...

4- Case Study: Jet Engine Data Collection and Data Analytics using the Google Cloud Platform In this project, eInfochips team designed and implemented algorithms for failure diagnostics using machine ...