AI is reshaping the way marketers measure success – and Google is building the tools to match. We speak to Katrin Werres, UK ...

Google has announced an update to Google Analytics 4 (GA4) to provide marketers with more insightful measurement tools and a consistent view of conversions across Google Ads and Analytics.

The Gist. Maximizing Google Analytics 4 (GA4) reporting tools: GA4 offers four methods to extract data, including Standard Reports, Explorations, Data API, and BigQuery Export, giving users ...

Google has launched a suite of its AI-powered advertising tools in India, which debuted in the U.S. in May, as the repeal of ...

Google announced new features and reporting for Google Analytics 4 including behavioral modeling in real-time reporting, custom channel reporting for data-driven attribution, and integration with ...

How Sales Analytics Tools Can Improve Your Sales 1. Improved Mobile Checkout Experience "There was a time when we integrated sales analytics tools with Google Analytics to get a clearer view of ...

Valve is updating the system that shows game developers statistics about who's visiting their Steam pages. As part of that update, Steam will stop supporting Google Analytics—the most-used tool ...

A week or so ago, Google Analytics made some updates to how it handles campaign data quality and attribution reporting. Many are now seeing a new label named "Data not available" show up in their ...