Google Analytics 4 (GA4) was announced in October 2020 as the next measurement solution to replace Universal Analytics(UA). GA4 was designed to improve privacy standards in collecting measurements and ...

Tension: Marketers rely on data to guide SEO—but many still feel like they’re guessing in a world where user behavior is ...

Key Takeaways GA4 is now essential for tracking and analyzing user behavior in a privacy-focused digital world.The best courses in 2025 offer hands-on training, ...