Enter Google Analytics 4, the much-anticipated update within the Google Analytics product, announced in October 2020. With the proliferation of new platforms, such as mobile apps and IoT devices, a ...

Google releases updated guidance on merging GA4 and Search Console data via Looker Studio to enhance SEO insights.

Stay up to date with the latest news, tips, and insights about Google Analytics on Search Engine ... to help you adapt to GA4 and leverage its new features for actionable results.