In sum, the data corroborate Snowflake’s assertion that its revamped go-to-market engine is landing meaningful net-new ...

Google Analytics works for many business types. But it may lack special features for your industry. Some Google Analytics alternatives focus on specific business needs. The move from Universal ...

It makes a POST request to the backend to store the client id in the session which is later used to post events to Google Analytics 4. You're free to use this package, but if it makes it to your ...

Set GA4_MEASUREMENT_ID and GA4_MEASUREMENT_PROTOCOL_API_SECRET in your .env file. Copy from Google Analytics > Admin > Data Streams > [Select Site] > Measurement ID ...

Search Engine Land » PPC » How to leverage Google Analytics 4 and Google Ads for better audience ... their user counts (this isn’t the same as your marketing audience size – more on that ...

Google Analytics 4 (GA4), the latest iteration of Google’s analytics platform, offers a wealth of insights but comes with a new interface and features that can be daunting. Understanding how to ...

For e.g.: For our consumer facing businesses digital helps us drive Superior Insight, Agile Innovation, Hyper-personalization and Marketing ROI ... like Industry 4.0 CoE, Analytics CoE, SixthSense ...

Today’s digital marketing ... remember that a KPI was up 10% more than the actual number. Check out the following interactive dashboards to see how helpful data visualization can be. They use sample ...

In this article, we will unravel how marketers are leveraging AI, offering insights into its pragmatic applications and unveiling real-world examples ... analytics, personalization, and customer ...

Search Engine Land » PPC » Event tracking in Google Analytics 4: What marketers need to know ... user when they log in down the road. These examples and others are automatically collected ...