In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

Google is piloting a Labs section inside the Google Ads platform, giving advertisers a centralized place to access early-stage experiments and tools. Why we care. Instead of quietly testing features ...

Google launches a small-business resource hub that centralizes setup, ads, analytics, learning, and partner website options in one place. New hub centralizes links to Google's business tools. Includes ...

Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by surface. Google's automated Performance Max campaigns now show detailed ...

Google Ads has announced several new features, including segmentation in asset reporting and enhancements to channel performance reporting. Google told me that this continues to provide advertisers ...

Microsoft is sunsetting Windows 10, with end-of-life for the operating system set for October 14, 2025. After that date, users will no longer receive security updates, leaving millions at risk. In ...

Welcome back to Neural Notes, a weekly column where I look at how AI is affecting Australia. This week: OpenAI makes its latest move towards disguising an ad platform as convenience with ChatGPT ...

The MCP Server for Google Ads is now publicly available on GitHub, Google announced. This marks a major milestone in bringing AI agents closer to real-world marketing workflows. How it works. The ...

Posts from this topic will be added to your daily email digest and your homepage feed. After lagging behind for so long, it’s been wild to see Google come this far in the smartwatch game. If you buy ...

YouTube users are experiencing extremely long, unskippable ads, sometimes up to an hour long. There’s a good chance that ad blockers might be contributing to the issue. Google maintains that it ...