A high-converting loan affiliate offer consistently transforms a meaningful percentage of your clicks or leads into approved ...

Search Engine Optimization (SEO) advertising—once viewed as a niche marketing discipline—has become a central driver of ...

Personal trainers in the United States average about $55 an hour—roughly $440 a month for two weekly sessions. By comparison, ...

The flurry of five-star reviews for that restaurant, bar, or tourist attraction might not be telling the whole story.

Google is piloting a Labs section inside the Google Ads platform, giving advertisers a centralized place to access early-stage experiments and tools. Why we care. Instead of quietly testing features ...

Early this year, I asked my team to recommend what we should stop, start, and continue doing in 2025 to improve our collaboration. As a leader, it was a valuable exercise that highlighted to me what ...

Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by surface. Google's automated Performance Max campaigns now show detailed ...

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past, it meant hours of brainstorming, drafting, and A/B testing. Today, LLMs like ...

AdsGency, the LLM advertising platform that enables AI agents to autonomously run organizations’ entire paid marketing ...

Posts from this topic will be added to your daily email digest and your homepage feed. After lagging behind for so long, it’s been wild to see Google come this far in the smartwatch game. If you buy ...

Content-based "contextual" advertising continues to essentially get a thumbs down from brands -- especially when it comes to media buys on connected TV (CTV) platforms, according to a recent Gracenote ...