Google is expanding the Google Ads optimization score to include display campaigns, which means it’s now available for search, shopping, and display. Optimization score ranges from 0% to 100%, with ...

Google announced that the Google Ads app has added two new features. The first being dark mode, so you can sit up all night working on your ad campaign without disturbing your partner. The second is ...

Google’s Optimization Score, which provides recommendations to improve ad performance, has been updated to highlight competitive pressures impacting impression share. The feature was spotted by Craig ...

Google really wants you to be able to pay attention to optimization scores — wherever you are. The metric is now front and center in the Google Ads app. Google is continuing to increasing prominence ...

Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score. Advertisers now have a quick and easy way to identify areas for improvement before ...

Google Ads has this optimization score card that shows you how well your Google Ads account is set to perform. It seems Google is testing adding if there was a change to that score because of ...

Early this year, I asked my team to recommend what we should stop, start, and continue doing in 2025 to improve our ...

Google makes constant updates to the criteria that help them determine the search engine rankings. It is why you should always stay on your toes trying to conform to the factors that Google sets. One ...

As Peter Drucker famously said: “If you can’t measure it, you can’t improve it.” These are words every digital marketer lives by. But this is only half true. You need to understand what is measured ...

Founder at M16 Marketing and a Forbes Agency Council member, Don is a leading marketing technologist on a mission to create success stories. When you’re running a Google Ads campaign, pay attention to ...

Quality Score is a grading system that Google uses to rate the quality and relevance of an ad with a search keyword. Google is always striving to improve the quality of the ads listed on their ...