Companies crave loyalty from ultra savvy digital native Gen Alpha, but earning it takes a uniquely engaging approach The trick just may lie in harnessing the interactivity of video games in ways ...

Gen Z and Gen Alpha are reshaping the skincare industry with brand preferences rooted in science, transparency, and social media influence. According to Vagaro, the leading software for businesses ...

Born between 2010 and 2025, Generation Alpha (Gen A) are setting themselves apart from their Millennial and Gen Z parents. Born entirely in the 21st Century, the newest generation is tech savvy, has ...

Analysts at investment bank UBS recently found that while older generations still spend about two more hours per week on social platforms than on games, Gen Alpha splits their time evenly between ...

You’ve just been hit with a full-blown case of “Italian Brainrot” — Gen Alpha’s latest hyper-online obsession that makes “Skibidi Toilet” look like Shakespeare. Born on TikTok in ...

Surveys suggest a surprising number of Gen Alpha kids are steering the ship—sometimes literally—when it comes to picking routes, destinations, or even the style of adventure. In Asia Pacific ...

To determine that, she took a viral Gen Alpha slang challenge with her son and budding racer Brexton. Needless to say, Samantha had no clue what words like “ligma”, “skibidi”, and “gyat ...

are now a status symbol amongst Gen Z and Gen Alpha youth. Even though teens today have more discreet options like Invisalign at their fingertips, they are willing to risk the cut cheeks and give ...

GEN Restaurant Group is a misunderstood growth ... I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned ...