A good slogan should also be memorable ... Ford has budgeted $40 million for the corporate advertising campaign that will roll out its new slogan, "Better ideas. Driven by you." ...

Prime Minister Christopher Luxon said he ‘[knows] there’s lots of chat about whether everyone loves the slogan or not.’ But ...

According to Wager in an interview with Automotive News, the old slogan isn't necessarily ... and design, the campaign will dive into the importance of vehicle safety, good-looks, fuel efficiency ...