It seems like that's what's going on with Cheddar Baked with Whole Grain Goldfish crackers. I'm not an expert, but I doubt that these crackers are substantially healthier than others on this list.

Far more fun. As I mentioned above, these Cheddar Goldfish are neither tiny nor colorful nor made with the ever-so-slight taste of whole wheat, so they place last in the list of cheddar Goldfish.