One of America's favorite snacks ihas just gotten a more upscale rebranding. Goldfish, the popular cheddar-flavored catch launched in 1962 and known for their special appeal to kids, now has a new ...

Goldfish wants to appeal to adults, so the fish-shaped crackers brand is changing its name-- well, kind of. The popular snack will temporarily be called Chilean Sea Bass crackers.

Snack lovers can look forward to a playful twist on a childhood favorite, as Goldfish announces a limited-time renaming of its iconic Cheddar crackers.

This week, we’re taste testing kid-friendly crackers, from the iconic Goldfish, Bunnies and Cheddar Whales to those little cheese sandwich crackers.

Practically everyone loves Goldfish, but will people still love the smiling snack after it's renamed? Here's why the classic cracker is changing its title.

Goldfish fans fishing for the limited-edition crackers donning the brand's new (temporary) "adult" name, will have to try again later.

Goldfish changed its name because adults have seemingly forgotten their roots — but it's only temporary. That's right. Goldish is now Chilean Sea Bass. The snack, initially made for adults, has ...

This isn’t the first time the brand released something to appeal to an older palate. Goldfish Old Bay Season Crackers and Goldfish Frank’s RedHot Crackers were also made for adult snackers.

Goldfish crackers are temporarily rebranded as Chilean Sea Bass to reach adult consumers who might otherwise think the snack is just for kids.

Goldfish, the beloved fish-shaped cheddar crackers, has temporarily changed its name to Chilean Sea Bass in hopes of appealing to "sophisticated" adults, according to the brand.

Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand that audience.