It is called the golden ratio and has a mathematical base. The golden ratio is simply 1.6180339887498948482 (an infinite number) or its inverse, 0.618, and is represented by the Greek letter, phi.

The Golden Ratio (GR), often denoted by the Greek letter phi (Φ), is a mathematical ratio commonly found in nature, art, and architecture. This irrational number, approximately equal to 1.618 ...

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Today the Golden Ratio is promoted in art, architecture, photography and plastic surgery for its supposed visual beauty. Marquardt’s mask Among those promoting the Golden Ratio as a beauty ideal is ...

Jennifer Aniston and Brad Pitt are good examples of this. Aniston's facial ratio measures in at 1.7 and Pitt is around 1.6. The [Golden Ratio] is 1.618 [and goes on for infinity]." ...

The golden ratio’s value is about 1.618 (but not exactly 1.618, since then it would be the ratio 1,618/1,000, and therefore not irrational) and it’s also referred to by the Greek letter φ ...

Art, architecture, nature, mathematics, and even ethics and politics. NB: The golden ratio can take us very far! Illustrations: Frédéric Duriez Resources The resources presented are numerous, but this ...

The wonderful YouTube channel Numberphile recently spoke to Ben Sparks, a mathematician working at the University of Bath, to reveal the true nature of the golden ratio: 1 plus the square root of ...