Communications I call communications "marketing insurance." If you are going to spend money on branding and advertising, then make sure leads are managed properly.

Pay-per-click (PPC) advertising is all around us. Whether you’re conducting a Google search or scrolling through social media, there are PPC ads. Pay-per-click marketing is a form of digital ...

"Daisy Girl" changed the advertising tactics of American presidential candidates. via YouTube On September 7, 1964, a 60-second TV ad changed American politics forever.

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In this paper, we analyze the current state of targeted advertising on various social media platforms using algorithmic analysis and implementing strategies. Social media plays an increasingly ...